A premium service brand and bilingual website created to take OFF Facility into a new client segment across Slovakia and Dubai.
Zafrea
01 / Overview
A premium brand for a new client segment
OFF Facility had the service experience, but wanted a distinct brand for clients who see professional care as part of a premium lifestyle. Zafrea was created to enter that segment with its own positioning, voice and digital presence in Slovakia and Dubai.
The identity arrived as a brand manual. From that foundation, I shaped the digital strategy and copywriting, translated the visual language into a complete responsive website and carried the work from the first Figma presentation through design, development and launch.
02 / Challenge
A brand manual is not yet a digital experience
The manual defined the logo, colour palette, typography and key visuals, but a website also needs hierarchy, behaviour and a reason for every interaction. The challenge was to make Zafrea feel genuinely premium without letting decoration overpower the service.
The experience also had to speak clearly to private and business clients, work across Slovak and English, and support two very different markets while preserving one confident and recognisable brand.
03 / Approach
Translate the identity before extending it
I first turned the brand manual into a Figma homepage concept and presented the digital direction before development began. Positioning, tone of voice, copy strategy and content hierarchy were developed alongside the interface. Two focused feedback rounds then refined the layout, messaging, imagery, motion and calls to action around the client's requirements. I supplemented selected photography from the manual, designed every responsive state and built the bilingual website with dedicated journeys for households and companies, structured SEO pages, analytics and restrained motion that supports the premium character.
04 / Results
A premium presence ready to scale
Zafrea is now live as a distinct premium brand. With commercial performance data still too early to publish, the clearest verified outcome is a complete digital foundation that can serve two audiences, two languages and future growth in both target markets.
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Markets, one premium position
The brand is positioned for premium clients in Slovakia and Dubai without fragmenting its identity or core promise.
SK + EN
Bilingual by design
Slovak and English experiences share the same visual system while keeping their own metadata, navigation and content paths.
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Search-ready public pages
Service, audience, property, location, FAQ and supporting pages form a structured foundation for organic discovery and future expansion.
Client perspective
“The websites, advertising banners and flyers were all designed in a modern, professional and elegant way, with careful consideration of my personality.
The result is a website that looks exactly as I imagined. It is modern, elegant and above all functional.”
