A gift voucher shop built onto a finished cleaning company website, carrying each purchase from the printed certificate through payment, booking and follow up.
Off Facility
01 / Overview
A finished website that could not take money
OFF Facility cleans hotels, offices and commercial premises in Bratislava. Its website was already built and doing its job, collecting enquiries that turn into a site survey, a quote and a recurring contract. Every path on it ended in a conversation, so nothing could be bought.
Gift vouchers changed what the site is for. Five occasions, each with its own printed certificate and its own price tiers, are now chosen, paid and booked online, and the same page that sold the voucher later schedules the cleaning and collects the review. The company is the same client behind Zafrea, its premium brand, which is a separate project in this archive.
02 / Challenge
The buyer is never the person who opens the door
Cleaning had always been priced after seeing the place, which is exactly what a gift cannot do. A voucher needs a fixed price, a fixed scope and an object the buyer can hand over. Five occasions were written and priced by property size, from a small flat to a family house, with the after party voucher split for households and company events instead.
The person paying is rarely the person who will be at home when the cleaners arrive. Payment, delivery of the certificate and the choice of a date happen at different moments and sometimes weeks apart, and the calendar has to respect capacity the office is already filling with its contract work.
03 / Approach
One address that changes as the order moves
The certificate was designed first, because it is the only part a recipient actually holds. It is a ticket with a tear off stub, coloured and illustrated per occasion, carrying the chosen tier, the price, a validity date and its own number. The shop was then built around it. Every occasion and every tier has its own address, so someone searching for a three room flat lands on that exact certificate rather than a category page. Checkout takes the buyer, the delivery address and, when a company is paying, its registration and billing details, behind reCAPTCHA. From there the order lives at a single link identified only by its own key, and that one page changes as the order moves: first the payment details with a scannable code and the order number as the variable symbol, then a calendar offering only the dates and slots still open, then the confirmed appointment, and finally a rating the office approves before it counts. The system issues the voucher numbers, produces the printable certificate and sends the messages around it.
04 / Results
A lead form that became a shop
The vouchers went live in late 2025 on a site that until then only collected enquiries. Sales figures belong to the client, so what is published here is the shape of the system rather than its revenue.
05
Occasions on sale
Each occasion carries its own certificate design, its own copy and its own price tiers by property size.
34
Local pages generated
Seventeen Bratislava districts across two page families, each with its own metadata and structured data.
01
Link per order
Payment, scheduling, confirmation and feedback all live at one address, with no account to create.
