A browser-based sales platform that lets customers design a made-to-measure pergola in real time, then carries the exact configuration into enquiry, quotation and follow-up.
Moja Pergola
01 / Overview
From a complex product to a sales-ready specification
Choosing a bioclimatic pergola involves more than selecting a model. Dimensions, mounting, materials, lighting and four independently configurable sides all change the final product.
Moja Pergola brings those decisions into one visual journey. What began as a product website and real-time 3D configurator grew into a connected sales system with enquiries, generated documents, quotations, pipeline management and follow-up.
02 / Challenge
Static catalogues could not show the real product
Before the platform, the team relied on phone calls, Excel and Word. Designs took time to prepare, quotations were assembled manually and customers still had to imagine how their choices would work together.
The new experience had to make a technically complex product feel simple while keeping every selection consistent across the 3D scene, shareable URL, submitted specification and later quotation.
03 / Approach
One configuration throughout the entire journey
Working from a logo supplied by the client's designer, I created the supporting visual system, UX and product experience, then built the 3D configurator, website, backend and CRM. A parametric scene updates as customers change dimensions, structure, colours, lighting and side enclosures. The same structured configuration continues into generated documents, email communication and the CRM, where the team prepares quotations, manages its pipeline and schedules follow-ups.
04 / Results
A configurator that became sales infrastructure
The platform is live and its CRM is already in use. A process previously spread across calls, spreadsheets and Word documents now starts with one structured customer configuration and continues through the sales workflow without rebuilding the same information by hand.
04
Product lines, one system
Standard, Standard+, Premium and Royal share one configurable product experience while retaining their own dimensions, finishes and available equipment.
4,096
Possible enclosure layouts
Up to eight options on each of four independently configurable sides create thousands of layouts before dimensions, colours and accessories are considered.
03
Disconnected tools consolidated
Phone-led specifications, Excel tracking and Word quotations were brought into one connected workflow from first configuration to follow-up.
Client perspective
“We are very satisfied with our collaboration with Adam. We especially appreciate his professional approach, reliability, fast communication and willingness to address our requirements.
The whole process ran smoothly and the result met our expectations. We recommend Adam to anyone looking for professional services of a high standard.”
